Wednesday, November 5, 2008

NORD Express by Cassandre Adolphe Mouron

Printed in Holland
Another classic from "Art Unlimited Amsterdam"
Cassandre (1901 – 1968) was a groundbreaking French painter who revitalized advertising poster design and successfully manipulated its psychological impact. Born Adolphe Mouron Cassandre, he created revolutionary posters intended to be seen from fast-moving vehicles. He initiated the concept of a group of posters viewed in rapid succession to form a complete idea. Cassandre also theorized that words and images must instantly trigger emotions and mental associations. Influenced by Cubism, his posters were highly geometric and mathematically organized. Cassandre created several innovative fonts, and always began his poster designs with the text. Cassandre’s renowned works included covers for Harper’s Bazaar and the Yves Saint Laurent logo.

The "Nord Express" (Northern Express) was a train service introduced in 1896 by Compagnie Internationale des Wagons-Lits, a Belgian night train company. It left Paris and travelled via Brussels, Cologne, Hanover, Berlin, Konigsberg (now Kaliningrad) and Daugavpils to Saint Petersburg. The founders of CIWL wanted to establish a direct link between Saint Petersburg and Lisbon to connect with ocean liners to America.

The "Nord Express" in the French station of Noyon - Beginning of the 20th century
Passengers from
Russia had to change once in East Prussia at the German/Russian border because Russian railway tracks are of a wider gauge than those in Western Europe. In Paris there was a connecting service to the Sud Express (Southern Express) to Lisbon. This train service enabled people to travel across Europe in what was, by the standards of the time, a very fast and comfortable manner.

After World War I the train was diverted to Warsaw instead to Saint Petersburg. After World War II the "iron curtain" and air travel caused the end to this famous train. Since World War II the name Nord Express has been used for the ordinary night train between Paris and Copenhagen. In 2007 it was shortened further and diverted again such that it now runs between Paris and Hamburg, taking 10.5 hours.

Source "Wikipedia"


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